Understanding social media

There are a lot of things to consider in Chinese social media. The Scene or where the network is being set up should be surveyed. It is said that a lot of people on China always use the internet and more and more number of people are joining social networking sites. Then, attending to the needs of the consumers should also be top priority. The social network caters to the different types of consumers and aims to provide connectivity for all. The platform at which the social network will be set up should also  be studied thoroughly.

The competition for consumers is fierce in China’s social-media space. Many companies regularly employ artificial writers to seed positive content about themselves online and attack competitors with negative news they hope will go viral. In several instances, negative publicity about companies—such as allegations of product contamination—has prompted waves of micro blog posts from competitors and disguised users. Businesses trying to manage social-media crises should carefully identify the source of negative posts and base countermeasures on whether they came from competitors or real consumers. Companies must also factor in the impact of artificial writers when mining for social-media consumer insights and comparing the performance of their brands against that of competitors. Otherwise, they risk drawing the wrong conclusions about consumer behavior and brand preferences.

No Facebook. No Twitter. No YouTube. Listing the companies that don’t have access to China’s exploding social-media space underscores just how different it is from those of many Western markets. Understanding that space is vitally important for anyone trying to engage Chinese consumers: social media is a larger phenomenon in the world’s second-biggest economy than it is in other countries, including the United States. And it’s not indecipherable. Chinese consumers follow the same decision-making journey as their peers in other countries, and the basic rules for engaging with them effectively are reassuringly familiar.

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Strategy Towards Political Communication

The internet is a social platform for many individuals wherein it is considered as a portal of freedom of expression. However, it is of common idea that in China, this is controlled by the government. They are not considered to be a part of this reality that puts messages on web to be able to fight for an idea. Everything is under the powers of the highest positions in the country. It affects the relations of the nation to its governing body for there are some censorship measures which hold back the processes of having an outlet of opinions. It is also related to the tourists because being in China, they must comply with the existing policies of the country.

This control of the internet access inhibits individuals to maximize the use of the facility which is for research and communication. There may be certain prohibitions for the data usage but the country is still given some means to have such tool for news, entertainment and opportunities for business. This enclosure for the platform disconnects China from the other countries that are very much vocal with all that is happening. There are reforms in the political side of China and this actively implies that the exchange of some political processes are also disregarded from the web usage. The Chinese community have generally adapted to this policies which make them create websites that comply with the rules present. The sensitive topics are censored and media sites are blocked and this reflects how their culture and beliefs for they somehow enclose what are truly going on with their country. The influence of the government when it comes to this aspect of the generation is very powerful and the people are left with no choice but to follow and deal with the strategy towards protecting their country.

The Reason Behind It

The internet is a powerful web tool and China is prohibiting people from creating it an avenue to voice out and there are numerous reasons behind it. The Constitution of China believes that having a platform may break certain laws and regulations of the country. This may contribute to overthrowing the government or the socialist system of China. Having different opinions, they may create a conflict for there is a division brought about the country. In addition, it may create hatred and discrimination among the nationalities. The destruction of the society is suggested because of the rumors that may arise and the distortion of the truth. Furthermore, there may be the promotion of gambling, violence and murder from the people. Another issue is having terrorism opportunities as well as criminal activity from the citizens. What’s more to this is that the reputation of the different state organizations and administration is protected. The regulation of this aspect in China is tightened to make sure that the processes and actions done by the government are given security for it reflects the political leaders who are governing and taking charge of everything in the country. They stand firm when it comes to this and the implementation is quite effective for even tourists are required to comply with the policies. The sanctions are existing so people who disobey the law have certain consequences to face. Furthermore, even the internet service providers are being in the circle for the successful implementation of the laws.

This gives such a strong perception of China from the other countries for they are so closed. Its as if they have this need to cover up some wrongdoings in whatever venture that is going through with the country. It leads to how they want the people be just followers and have the politicians control everything.

Mobile Phones Create New Politcal Outcomes

The growing importance of mobile media in popular protests has attracted considerable attention

The developing vitality of mobile media in well known challenges has pulled in extensive consideration as far and wide as possible, as an expanding number of individuals are appropriating and taming their cell telephones for true activation of aggregate activity and the consequent start, association, and usage of social developments. The infiltration of cellular telephones in Chinese day by day life has made aggregate activities simpler to sort out and tested government oversight.  Cellular telephones as various media stages likewise give an improved and adaptable method for making and dispersing informal and hostile to power messages. The most widely recognized and advantageous means incorporate voice calls, gathering messaging, and picture informing. The developing ubiquity of the portable Internet likewise encourages correspondence and data offering on the web. These innovative peculiarities engage conventional nationals, offering every single cell telephone client the fundamental assets to be a national writer, and producing another type of mediated visibility in Chinese society. Pictures or features caught by regular people with the cam on their cell telephones on the scene of, case in point, constrained pulverization or mainstream dissents, have habitually been transferred and saw by the populace of China and the world through Weibo, Chinese microblogging sites, Youtube, and even standard media. The straightforwardness with which substance can be both made and imparted to nearby and worldwide gatherings of people undermines the guardian part held up to this point by the customary broad communications.

Cell phones as multi-media stages create new potential outcomes


With the assistance of cell phones, live reporting by conventional natives with on-the-spot scope empowers speedy reactions to the occasion, eagerly captivates nationals in spreading data about politically delicate subjects, communicates diverse renditions and feelings of the occasion and even condemns the legislature, and powers to change both their hard-fisted reactions to difficulties from beneath and their savage controls over open correspondence, specifically the broad communications. Along  these  lines, cell phones as multimedia stages create new potential outcomes for testing the party’s hegemonic talk in the general population circle, affecting the administration controlled media, and advertising transparency in Chinese society.

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Access to the Internet

Mao Zedong

Access to the Internet in China has ended up exponentially since the country manufactured its first relationship in 1993. Official Chinese work places ensure that 22.5 million people has section to the Web before the end of 2000, though overall sources put the figure closer to 17 million. Pushing firms foresee that China will surpass Japan as the Asian country with the most Internet customers by 2004. China has moreover saw a snappy augmentation in zones and Web goals and more Internet customers are getting to the Internet from PCS at home and the working environment, and from the more standard zones of school and open Internet bistros . As the Internet takes hold in the country, various overall spectators have begun to suggest that the designing speaks to an unfavorable danger to China’s despot organization. In any case the Chinese government has responded with different proactive measures to reap the building’s benefits. Since the Chinese Communist Party came to power in 1949, the state has kept up a robust, if fluctuating, level of control over ICTS. State techniques to media and Icts have irrefutably kept an eye on the congruity between monetary modernization and political control day talks of the Internet’s progression in China. Appropriately, notwithstanding the way that the Internet may differentiate radically from past sorts of media, we can similarly put it against a more far reaching history of state control of media and ICTS. In the summon economy of the Mao Zedong period, the media’s ability was to serve state captivates and energy ideological power on society. Mao’s organization was portrayed by vertical control of correspondence, obliging a top–down media schema. Web utilize and advancement by the private area can likewise posture difficulties to state control of the economy and the political circle. On an expansive level, Internet–driven financial improvement might in the end help make a white collar class that will push for political liberalization. Supporters of China’s entrance into the World Trade Organization likewise attest that outside interest in China’s Internet area will help open the nation to more target news and data; support in the formation of a household entrepreneurial class, and weight the Chinese government for more prominent transparency and flexibility of data.

open the nation to more target news and data


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Popular Mass Media


Mass Media may just be the fastest way to get current news and information out to the public. Mass media is everywhere, it will show itself to you even if you are not looking for it. Newspapers front page change everyday. New information is always acquired. In some people’s eyes, a successful company first of all should be a company with a good brand effect. Then how to let other know your company? No matter which country your company is located, mass media is always s a good way. Beijing just might be the right place.

Everyone reads newspapers, its your dad’s everyday routine while drinking coffee before he heads out to work. China Daily is the only national English-language newspaper in China, and it is issued from Monday to Saturday with a Sunday edition-Business Weekly each week in Beijing. Like all other newspapers, China Daily has the usual sections including Home News, International News, and News on business, travel, sports and so on. You can buy it easily at newsstands across Beijing.
Broadcast is another way to go. China Radio International (CRI) aims at promoting understanding and friendship between the people of China and people throughout the world. It is the only national broadcasting station that broadcasts to the world. Now, CRI broadcasts 290 hours of programs each day to all over the world in 43 languages. 
Who doesn’t love TV? Now in China, there are 16 channels of CCTV and CCTV-9 (CCTV International) is the first channel that broadcast in a non-native language. All the programs are broadcasted in English for 24 hours, providing the service for the English audience anywhere in the world. CCTV-9 promptly, accurately, objectively, fully and evenly reports the current news and the significant events in China and other parts of the world and introduces Chinese history, geography, culture, natural scenery and so on.
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Chinese Culture in its Transformation

Cultural Revolution in China

With the closure of the Cultural Revolution and since the monetary change in the early 1980s, China has attained surprising financial achievement and the living standard of Chinese individuals has enhanced radically. The model of “communism with Chinese attributes” appears to work truly well and has been generally acknowledged by Chinese individuals as it is established in the old dictator state also relative flexibility in economy. Despite the fact that political correspondence in the current administration still takes after the Confucian and Mao’s model in a few ways, Chinese society is an a great deal more open society than it was in the recent past. China survived the holocaust of the Cultural Revolution, has bit by bit deal with its national distinguish and ideological emergency. China does not require any of the progressive talk and radicalized activities to pulverize its society, yet a talk of compromise and change and revitalization of its custom. Without a doubt, China may need to do a reversal to it convention to look for political insight and impulse and in addition permitting ideological adaptability and intelligent flexibility. While China has made monetary marvels, the time it now, time to save and aggregate its social capital.

Tu, Weiming, an ethicist and a New Confucian

The soul of Chinese legislative issues may be profoundly established in Chinese attitude and the old political objectives of request and dependability are still the quest for current political correspondence, the Chinese individuals have much get to data, are getting to be more globalized, receptive, discriminating and intelligent. The new financial structure will inevitably push the political change. Change in China has officially occurred as of this minute. This rich flavor and diverse use of language devices to convey profound and complex meanings through Chinese symbols was lost in the political language used during the Cultural Revolution. The form of political discourse was all the same and linguistic devices were all very similar. According to Tu, Weiming, an ethicist and a New Confucian,  “China in transformation is a human drama on the global stage”


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Data Censorship

Data is not limited with the use of internet but also with the other means of obtaining information. This also involves the presence of the journalists and newscasters who generally give the timely broadcast of events to the citizens of China. However, the Chinese government is firm when it comes to the information being disseminated to the people. This follows that any form of statement against the government brings sanctions to those people who are involved. They have such closed policies that they want to be in control of all that are coming out of the media. Media, for a fact, is a strong tool to be able to share insights and create an impact. This is not applicable in China where the government is so involved in the process.

Journalists are affected in this policy for there are a lot to be censored when it comes to bringing people news. It is quite ironic to know that the information brought to people are limited and yet this system is not given some action that would change how things are. The internet sovereignty of China creates a border to all that are coming out of the country. This includes the means of communication and the voice of the people when it comes to economy and politics. The interests in working with the government is being limited and it results to an idea that anything done can be reflected to a poor government and the illegal spread of information brings harmful effects to its citizens. This makes everything uptight for the country knowing that nowadays, people need to be able to say something whether in the smallest possible ways. This action is self-centered for the government for they are distorting the people to be able to give them a view that what they are doing are just and right.

New Age of Media

China has one of the biggest economies in Asia and is considered as a huge emerging market ready to take on the global scheme of things. It is also one of the most exciting and challenging media markets out there. Because of the country’s size, complexity, and diversity, savvy marketers see China not as a single market, but as a collection of evolving, complex, and fragmented markets. Though new media has not yet replaced traditional media, traditional media’s dominance is beginning to erode. Advertisers face a vast array of platform options, especially in digital media, events, sponsorship, and other forms of branded content. Each of these platforms offers new ways to reach and engage with consumers.

China’s media market is about to begin an era of hyper fragmentation, offering media agencies and advertisers numerous choices when formulating media plans. This may surprise foreign advertisers that are accustomed to having fewer choices in China. The key challenge for advertisers in China is how to manage and evaluate these choices while raising media effectiveness and generating higher returns.

Digital media is rapidly taking over the world of advertising and product placement. Companies can now post their ads wherever they want. No more walls or police to stop them from putting up posters, digital ones that is. Although China just passed its’ new censorship law and many of the online posts of people are filtered, this would probably not stop e-commerce rising in China and the placement of advertisements on sites and even sometimes inside applications on our phones. This big market of China is the best place to use digital media since installing traditional media would cause a lot of hassle in transportation and would be much more expensive due to the putting up of physical infrastructures compared to already blooming digital ones.

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Change in Political Communications

Political Communications Issue

Political Communications Issue

The promotion of advanced media innovations in the People’s Republic of China has headed to the liberalization of open talk and furnished the citizenry with new open doors for political promotion. Chinese Communist Party-headed establishments, nonetheless, have reacted to new difficulties with legitimate and mechanical measures intended to control and aide political interpretation. The creators consider confirm that proposes new media have enabled China’s netizens and decreased the state’s capacity to set people in general motivation and shape political inclination. In the most recent two decades, the People’s Republic of China has encountered the amazingly fast expansion of information and communications technology (ICT) that has offered ascent to new informal communities with remarkable force to counter the may of China’s versatile publicity state. In China, nongovernmental associations have a stealthy, illicit presence that seriously constrains their capacity to raise stores, grow enrollment, and convey through standard media, aside from by means of casual contacts or occasional meetings. Because of the legacy of Leninism, state foundations typically see their relationship to social associations as a zero-whole diversion in which the strengthening of social associations speaks to a loss of force for the state. In this connection, the accessibility of the Internet, web journals, and hierarchical Web locales has expanded the assets for activists and social associations to casing political issues, arrange dissents, and take part in plan setting with respect to the past .

Information and Communications Technology Solutions

Information and Communications Technology Solutions

The Chinese state, thus, relates the advancement of the utilization of new interchanges advances with the loss of its capacity to guide popular feeling through powerful organizations. In the meantime, state strength of most political movement and authority media implies social associations in China stay frail in correlation to common society associations in vote based systems. Yet bans on political associations unaffiliated with the state and the suppression of the pioneers of social developments implies that almost all political association in China is of the post-bureaucratic sort, with spontaneous showings by concerned nationals and crowds who accept the state’s activity has risked the diversions of ethnic gatherings or working class urbanites.


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