Understanding social media

There are a lot of things to consider in Chinese social media. The Scene or where the network is being set up should be surveyed. It is said that a lot of people on China always use the internet and more and more number of people are joining social networking sites. Then, attending to the needs of the consumers should also be top priority. The social network caters to the different types of consumers and aims to provide connectivity for all. The platform at which the social network will be set up should also  be studied thoroughly.

The competition for consumers is fierce in China’s social-media space. Many companies regularly employ artificial writers to seed positive content about themselves online and attack competitors with negative news they hope will go viral. In several instances, negative publicity about companies—such as allegations of product contamination—has prompted waves of micro blog posts from competitors and disguised users. Businesses trying to manage social-media crises should carefully identify the source of negative posts and base countermeasures on whether they came from competitors or real consumers. Companies must also factor in the impact of artificial writers when mining for social-media consumer insights and comparing the performance of their brands against that of competitors. Otherwise, they risk drawing the wrong conclusions about consumer behavior and brand preferences.

No Facebook. No Twitter. No YouTube. Listing the companies that don’t have access to China’s exploding social-media space underscores just how different it is from those of many Western markets. Understanding that space is vitally important for anyone trying to engage Chinese consumers: social media is a larger phenomenon in the world’s second-biggest economy than it is in other countries, including the United States. And it’s not indecipherable. Chinese consumers follow the same decision-making journey as their peers in other countries, and the basic rules for engaging with them effectively are reassuringly familiar.

Images from mailmangroup.com and searchdecoder.com