Messaging Apps

More from the youth are increasingly consuming the product.

More from the youth are increasingly consuming the product.

Messaging apps are becoming more famous in the world right now. In fact a number of users of mobile voice-over-internet protocol (mVoIP) is set to reach 1 billion by 2017 (or one in seven subscribers), according to Juniper Research. These apps are also known as over-the-top services, it allows consumers to bypass traditional voice calls and text messaging. Unfortunately it is slowly disrupting the telecommunications ecosystem. People are attracted in using these particular apps because of the various features it offers to users. It is in fact less costly and even more efficient in sending your messages to your loved ones. It also allows for an easier connection to users who would love to communicate in-group messages. According to Arthur Little that the mVoIP market will increase between $14-100 billion in 2016 (2 to 20% of total voice revenues). This would leave the other forms of messaging and voice calls to be in danger from this type of apps. Skype was already deemed to be “the most powerful disruptive force”. Traditional SMS messaging is already on the decline the developed world.

China had one of the biggest population of mobile phone usage.

China had one of the biggest population of mobile phone usage.

In October 2014, Whatsapp, created by Brian Acton and Jan Koum, became the most globally popular messaging app with more than 600 million active users. In India Whatsapp have about 70 million users. Then the Chinese created WeChat. It has about 468 million active users. It has been popular in Asian countries. Viber follows WeChat with having 209 million active users. Japan also created its own messaging app which is LINE (with around 170 million active users). This instant messaging app for smartphones operates under a subscription business model enables users to use the internet to transmit communication. In addition to text messaging, it can be used to send images, videos and audio media messages. Locations can also be shared through the use of integrated mapping features.

Images by Business Week and China Daily