Content of Blog Sites

Blog sites has been a continuous source of criticism of the government

Blog sites has been a continuous source of criticism of the government

 

Due to the increasing popularity of online blogging in China, there have been a lot of web sites created to serve the demand for it. Blogging has been a significant platform for writers to freely criticize the Chinese government. Majority of writers prefer blogging due to the inability of the Chinese officials to shut them off and even get their opinions straight to the readers. The ability of blog sites to post immediately criticisms has been the reason why readers are hooked to read such thing. Although there are some newspapers publishing opinion articles about government policies, readers are getting comfortable in obtaining such knowledge in blog sites because of the exclusive content it provides.

Readers have been greatly interested in viewing political blog sites

Readers have been greatly interested in viewing political blog sites

There have been various studies observing the amount of readers that blogs and newspapers gain. The factors investigated by the studies are the levels of criticism, pluralism and propaganda for each type of media. The reason why pluralism and criticism has been observed due to its ability to gauge the level of freedom to consider political issues through debate or criticism of government institutions. Meanwhile, propaganda allows the readers to gain insight into the ability of the state to set out agenda in the parliament.

In the results, blogs have more articles that are categorized as criticism. Majority of the blogs contain some form of criticism. In comparison to newspapers, 61% of blog postings have opinions that points out the insufficiency of the parliament. About 19% of the blogs containing criticisms are focusing on the central level of government in comparison to less than 4% of newspapers. Such statistic is surprising because newspapers do not publish any criticisms to central leaders. However there have been two articles in newspapers wherein it implicitly criticizes Mao Zedong. The ability of blogs to be able to capture this various forms of criticism has played a significant impact to readers.

Images by China Internet Watch and Foreign Policy

Understanding social media

There are a lot of things to consider in Chinese social media. The Scene or where the network is being set up should be surveyed. It is said that a lot of people on China always use the internet and more and more number of people are joining social networking sites. Then, attending to the needs of the consumers should also be top priority. The social network caters to the different types of consumers and aims to provide connectivity for all. The platform at which the social network will be set up should also  be studied thoroughly.

The competition for consumers is fierce in China’s social-media space. Many companies regularly employ artificial writers to seed positive content about themselves online and attack competitors with negative news they hope will go viral. In several instances, negative publicity about companies—such as allegations of product contamination—has prompted waves of micro blog posts from competitors and disguised users. Businesses trying to manage social-media crises should carefully identify the source of negative posts and base countermeasures on whether they came from competitors or real consumers. Companies must also factor in the impact of artificial writers when mining for social-media consumer insights and comparing the performance of their brands against that of competitors. Otherwise, they risk drawing the wrong conclusions about consumer behavior and brand preferences.

No Facebook. No Twitter. No YouTube. Listing the companies that don’t have access to China’s exploding social-media space underscores just how different it is from those of many Western markets. Understanding that space is vitally important for anyone trying to engage Chinese consumers: social media is a larger phenomenon in the world’s second-biggest economy than it is in other countries, including the United States. And it’s not indecipherable. Chinese consumers follow the same decision-making journey as their peers in other countries, and the basic rules for engaging with them effectively are reassuringly familiar.

Images from mailmangroup.com and searchdecoder.com

New Age of Media

China has one of the biggest economies in Asia and is considered as a huge emerging market ready to take on the global scheme of things. It is also one of the most exciting and challenging media markets out there. Because of the country’s size, complexity, and diversity, savvy marketers see China not as a single market, but as a collection of evolving, complex, and fragmented markets. Though new media has not yet replaced traditional media, traditional media’s dominance is beginning to erode. Advertisers face a vast array of platform options, especially in digital media, events, sponsorship, and other forms of branded content. Each of these platforms offers new ways to reach and engage with consumers.

China’s media market is about to begin an era of hyper fragmentation, offering media agencies and advertisers numerous choices when formulating media plans. This may surprise foreign advertisers that are accustomed to having fewer choices in China. The key challenge for advertisers in China is how to manage and evaluate these choices while raising media effectiveness and generating higher returns.

Digital media is rapidly taking over the world of advertising and product placement. Companies can now post their ads wherever they want. No more walls or police to stop them from putting up posters, digital ones that is. Although China just passed its’ new censorship law and many of the online posts of people are filtered, this would probably not stop e-commerce rising in China and the placement of advertisements on sites and even sometimes inside applications on our phones. This big market of China is the best place to use digital media since installing traditional media would cause a lot of hassle in transportation and would be much more expensive due to the putting up of physical infrastructures compared to already blooming digital ones.

Images from digitalstrategyconsulting.com and nemty-agency.com

The role of the newspaper in spreading information

A Chinese newspaper stand sells hundreds of copies daily.

A Chinese newspaper stand sells hundreds of copies daily.

Media augments us with the knowledge and vital information we need. It helps us run through and connects us with the society and the world. It plays different roles when it comes to collaborating, whether at a one-on-one scale or at an audience at large. In terms of the structure of the government, media plays a huge role in connecting them with the public. There are different types of media that can help the government connect with the people. But the print medium has been the first and most reliant media out there.

The newspaper varies according to the targeted market. It would often have sections depending on what the reader is looking for: business, local, international, sports, entertainment, fashion, classifieds, etc. In the United States, it has provided over 113 million citizens around the country. In 2006, China was the largest market for daily newspapers, with 96.6m copies sold daily. It is known to be their primary source of information and news every single day.

Each newspaper comprises of a wide range of topics that rely up-to-date info

Each newspaper comprises of a wide range of topics that rely up-to-date info

These are more different with other print media, such as magazines, tabloids and newsletters. In 2004, over 400 kinds of daily newspapers were published in China. They are more of current events and facts that happen on a regular basis. It is used all over the world, even back to the time of Caesar, in the form of government bulletins. Even back in the industrial revolution, newspapers were created as a means of communicating. This is where journalism started. It relays the newest information to the public regarding political, economical, business, social, sports and other happenings in the country, and even the world. It is one of the most reliant types of media as it reaches in all areas of the country, even in both urban and rural areas. It also provides different perspectives and sides of every story, to give readers the full-blown story.

 

Photos from http://news.ph.msn.com/regional/china-foreign-news-ban-criticised-by-media-group-2 and http://www.dreamstime.com/stock-photography-newspaper-sections-image15580212

 

 

Chinese Television Networks

Chinese citizens are being touched by the television every single day.

Chinese citizens are being touched by the television every single day.

There are different television networks in China that rely day-to-day information, whether it is news or entertainment. One of which is the China Central Television or the Chinese Central Television. It is also known as the CCTV. It is a state television broadcaster that is based in the mainland. It has a network of over 45 channels, presenting different programs that billions of viewers have access to. It is a mixture of documentary, comedy, entertainment, drama, mostly on Chinese soap operas and other forms of entertainment for the public. For the news, shows vary from the Culture Express, Travelogue, Center Stage, Asia Today, Communicate in Chinese, News Update, Sports Scene, Rediscovering China, and many more.

TV has also become one of the sources of news

TV has also become one of the sources of news

 

China Television Company is another separate entity that is ruled by the Nationalist Party of the Republic of China. It was initially formed in 1968, but started their trial broadcast the year after. It was the first television channel in Chna to broadcast in full color television services to the entire country. In 1999, it was listed on Taiwan Stock Exchange as the first broadcasting company in the island. It offers Main and News Channel, MyLife and also HD.

 

Chinese Television System is another thing. It is a broadcasting network, also based in the republic of china. It started at around a few years after CTC was launched. It was a joint partnership wit the Ministry of National Defense and the Ministry of Education. It used to provide an Electronic Government program; its role was to act as a news source for government workers. It also other types, whether in analog or in digital. It offers channels such as education and culture, recreation, news, entertainment, soaps and many more. It even has an online streaming platform for viewers abroad.

 

Today, more and more news networks and programs have been utilized, not only by the government, but also by the other sectors of society.

 

Photos from http://in.reuters.com/article/2013/10/21/china-satellite-tv-idINDEE99K04G20131021 and